More Than an Event

Sponsorship & Advertising Opportunities

For nearly a century, the Ponoka Stampede has been where wild west tradition meets world-class competition.

Ranked among the Top 10 rodeos in the world and the largest CPRA-approved rodeo in Canada, it attracts the best competitors and the biggest crowds in rodeo.

The Ponoka Stampede is more than an event — it’s an Alberta institution. Each July long weekend, tens of thousands of fans gather for seven unforgettable days of rodeo action, chuckwagon races, concerts, parades, dances, and midway fun. Since 1936, the Stampede has grown from a one-day local show into an iconic celebration of western heritage, powered by the passion of our sponsors, volunteers, and community.

Sponsorship Opportunities

Why Partner with the Ponoka Stampede?

Unmatched Reach. Proven Results.

Each summer, the Ponoka Stampede welcomes one of the largest live audiences in Canadian rodeo, with millions more engaging through broadcast, digital, and social media. With Nielsen-verified viewership and a rapidly growing online following, your brand’s message rides farther than ever before.

Authentic Connection. Western Heart.

No ad compares to the feeling of being here — your name announced by the rodeo announcer, your logo on the Jumbotron, your guests in VIP seats, and your brand woven into the legacy of one of Canada’s greatest rodeos.

Experiences You Can’t Buy — Unless You’re a Sponsor.

From behind-the-scenes access to exclusive sponsor events, Ponoka Stampede partners don’t just advertise — they belong. This is where relationships are built, stories are shared, and legends are made.

Interested?

Sponsorship by Invitation

To preserve the authenticity and exclusivity of our partnerships, full sponsorship details are available by request only through our Sponsorship Team.

This ensures every partner receives a personalized experience and protects the innovation that makes the Ponoka Stampede sponsorship program one of the most respected in rodeo.

If you’re ready to ride alongside a Canadian legend, we’d love to hear from you.

Request Our Sponsorship Package

Program Ads

Join us in our 90th Ponoka Stampede Official Fan Guide!

Hey there, future partners! As we gear up for an exciting milestone, we want to invite you to become part of the Ponoka Stampede family. This iconic Alberta tradition is not just one of Canada’s most celebrated rodeos; it’s a vibrant celebration of community, culture, and western pride.

What’s Happening?

2026 marks the 90th Ponoka Stampede and we’re going all out! This year also honors the Year of the Cowgirl, celebrating the fearless women who embody the spirit of the West. Get ready for six unforgettable nights of concerts featuring top artists, thrilling rodeo action, and a week full of engaging events!

Why Advertise with Us?

🤠 Engage with Thousands: Connect with rodeo fans and families from across Western Canada.
📖 Create Lasting Memories: Your ad will be featured in our official program, a cherished keepsake for attendees.
💼 Show Your Community Spirit: Stand out as a proud supporter of one of Alberta’s most iconic events.
⭐Amplify Your Brand: Gain visibility alongside major sponsors and renowned entertainment acts.
🎨 Fresh Design Options: Need a new look? Our talented design team is here to help you create or update your ad!

Spaces are filling up fast, and we want to ensure you get prime placement in our program. Don’t miss out on this incredible opportunity to showcase your business at the 90th Ponoka Stampede!

Reserve Your Spot Ad Spec pdf